John Lewis Advert by ‘Adam and Eve’ – 25 April 2010


During one advertisement break during Britain’s Got Talent last night, I see an advert which is truly beautiful.

It’s for British high street chain John Lewis, a business famous for its ‘Never Knowingly Undersold’ promise. This effectively means that in-store, they will always try to match or equal their rival’s prices.

As a ‘John Lewis Family’ the advert bore something of a sentimental value to it, featuring a specially-produced cover by Fyfe Dangerfield of the Billy Joel song Always A Woman To Me.

The advert shows the life of a woman; and we see her go from a baby, to a girl, to a young woman, to a lady of a certain age. It was really very moving, and I hope you are just as moved as I was when I saw it.

The advert was produced by marketing agency Adam And Eve.



Andrew Burdett

Andrew Burdett is a 21-year-old from Maidenhead in Berkshire. He is now two-thirds of the way through his Journalism Studies degree at the University of Sheffield. In his spare time, he enjoys swimming, going to the theatre, and writing about himself in the third-person.

3 Responses

  1. jason Admans says:

    I saw that loads over weekend it is very well made :0

  2. Jack Cooper says:

    Like what you’ve done Andrew