A common Christmas crisis: finding something suitably special for one’s nearest and dearest, when twelve months earlier it seemed unlikely you’d ever better that ‘one-off’ gift. Imagine, then, the struggle for the ad team at John Lewis, who every year give the Great British public greater and greater offerings.
It’s almost exactly two years since John Lewis aired their renowned Always A Woman advert for the first time, which followed one fame from infant girl to loving grandmother. After seeing it in that...
As a ‘John Lewis Family’ the advert bore something of a sentimental value to it, featuring a specially-produced cover by Fyfe Dangerfield of the Billy Joel song Always A Woman To Me.